PVR Pictures and Anil Kapoor Films Company's girl-power movie AISHA has set a new benchmark in the Indian Box Office history for a female protagonist led film. The first weekend collections point to an impressive worldwide theatrical gross of Rs 26 crore. AISHA, which opened with 475 screens in India and 135 screens overseas, is now one of the biggest films featuring a female lead. An ensemble star cast led by Sonam Kapoor & Abhay Deol has impressed the critics and audiences alike with their performances.
The stylishly made AISHA has had an instant connect with the youth & female audiences, and is now being referred to as an effervescent coming-of-age film for the Indian Film Industry.
Commenting on this Mr. Deepak Sharma, Head - Worldwide Distribution, PVR Pictures said, "We are extremely delighted with AISHA's initial response at the box office and expect the film to set a new benchmark for female protagonist centric films in India."

AISHA has released and one challenge that the producers definitely faced was promoting the film without its leading man Abhay Deol. While keeping a brave face all throughout, the youngsters in AISHA are currently taking multi city tours with all burden falling on Sonam's shoulders. Even though different theories keep striking every second day with the spiciest one being Abhay deliberately avoiding the promotion due to him not being too happy with his role in the film, Sonam isn't allowing this distraction to build any negative energy around her.
I am sure even he is missing all the fun that we are having while promoting the film", smiles Sonam who is on a definite high after the success of I HATE LUV STORYS, "No one can help it through. He had a prior commitment to Zoya's film ZINDAGI NA MILEGI DOBARA and since it has such a huge star cast, he couldn't afford to deviate from the plans."
One can't help but ask Sonam this question - 'Is Abhay absent due to the fact that he is mainly a strong supporting actor in the film rather than a lead hero per se'? At least this is the perception that one gets after seeing the promos.
"Then I would say that it is a totally wrong perception", she immediately shoots back, "Have you read 'Emma' on which AISHA is based? It is an ensemble piece and while the film is called AISHA because it is from her perspective. Each and every other character is important to the movie, including Abhay. Regarding your question about him being a lead hero or not, then well we are trying to cut the whole idea of hero and a heroine here. AISHA is as real as it gets with story of real people. Abhay is an extremely confident actor and a confident man; hence he was totally in synch with the character he had to portray."

Abhay Deol's AISHA hits the screens. For Abhay, it has been one eventful journey from SOCHA NA THA to AISHA. However, he doesn't regret the roadblocks that he faced during his early years in Bollywood.
"I guess all of this was only a blessing in disguise because now I could start taking further risks", Abhay lightens up here, "I could now afford to do films like DEV D and OYE LUCKY LUCKY OYE because taking such risks was worthy enough. As for some of my earlier films, it was my naivety and gullibility that they saw such disappointing releases. I was so clueless about the whole marketing. However, now I have learnt as I have moved along."
No wonder, he was totally on board when the release and promotion of ROAD, MOVIE came along. Made for a niche segment of audience, it again fetched some good critical acclaim for the actor. Now that he has a film like AISHA lined up and shooting of ZINDAGI NA MILEGI DOBARA going on in full swing, does he feel that in half a decade gone by, he has planned his innings quite well?
"Honestly speaking, five years back I always wanted to do stuff that was going to be non-Bollywood. I carried this sense right from my childhood days", confesses Abhay, "However, don't take me wrong. I was never like 'Hey, I am different, so things have to move my way'. I had to enter the industry and see if I can act and then also demonstrate it to people. After that, I put down rules for myself around what I could do and perhaps couldn't do."
Well, the way audience are continuing to shower him with all the compliments and appreciations, seems like the set of rules are really paying off for the non-conformist actor.
You are going to love actor Abhay Deol's Arjun Barman look in his forthcoming film, AISHA produced by Anil Kapoor Films Company. What's more, couturier fashion designer Kunal Rawal sought inputs for this exquisite look from not anybody else but the heroine of the film and his good friend, Sonam Kapoor. After all, the fairer sex has the best fashion sense...
The actress, who delivered the biggest hit of her career with I HATE LUV STORYS, sure seems to have some hidden talents as her friend, Kunal reveals. "Sonam is a multi-tasker and she has multiple talents. The fact that her father-sister duo is producing the film gave her a lot of creative freedom and the power to implement them. In fact, I was amazed by Sonam's fashion sense and her understanding of the adorable characters in the film," admits Kunal Rawal, who is an accomplished high-end designer.
She may have rubbished co-star Abhay's intelligent image but the actress sure knows her pr�t and her haute couture. And having an upcoming rising star like Kunal as her friend helped her a lot in helping Abhay don a highly stylised look making him the next hunk in town. After doing films, which have been appreciated for his performances, now Abhay is paying some attention to style too and the duo of Kunal Rawal and Sonam Kapoor are his partners in crime.
Kunal has designed the looks for the male leads (Abhay Deol, Arunoday Singh and Cyrus Sahukar) for the movie AISHA (an adaptation of Jane Austen's 'Emma') by Anil Kapoor Films Company production. In the romantic film, AISHA, where Abhay Deol plays Arjun Barman (an investment banker), designer Kunal Rawal says that his brief was to style Abhay according to his profession. "Abhay is a clotheshorse. His character is the perfect dresser. Strait-laced yet fun and casual but his outfits are slightly slicker. He's every girl's dream. We have given Abhay suits in mixed subtle colors, suits without belts, vintage tie clips, vintage YSL belts from New York in contrasting colors. Arjun loves his brown belts and shoes."
Sonam Kapoor, who is making waves for her stylish looks in her upcoming film AISHA, was beset with some wardrobe issues at a promotional event.
It's learnt that Sonam wore pants that kept slipping down since it was not of the right measurement. The actress was pulling it up every time and finally had to pin it up to keep it from slipping further.
Well, we wonder how Sonam got into such a style mess at the first place. The actress who shows up quite fashionably otherwise on screen and off it had got it completely wrong this time.
The lolipop girl Sonam Kapoor says that Abhay is not of my type and a smile came on the face of Abhay. Sonam and Abhay promoting Aisha which is to be released on 2nd August 2010. Anil Kapoor is debuting from Aisha as a producer.
The room was filled up with loud bursts of laughter when after a sudden pause the lollipop girl said, "No, he's not my type." The lollipop girl's answer was enough to leave one with a sour taste but the chocolate boy was sweet enough to taste it.
No, this is not a candy store but an In-Studio Special with chocolate boy Abhay Deol, lollipop girl Sonam Kapoor and Encounter Specialist Omar. A lot of banter, fun and humour on this AISHA special with the lead couple.
Tune-in this Wednesday for a 1 Hour Special dedicated to the upcoming youth comedy of the season - AISHA with an Encounter with Omar & a first & exclusive 'Making of AISHA' only on zoom.
You will get a complete inside scoop of the characters, the settings, the story & so much more. Watch the cast talk about their favourite songs, moments & experiences while working on the film.
Rising Bollywood actress Sonam Kapoor said that Abhay Deol has the potentiality to become the next Anil Kapoor.
"Abhay Deol has the potentiality to become the next Anil Kapoor," said Sonam in a TV interview.
Abhay and Sonam are paired together for the first time in director Rajshree Ojha's film AISHA. The film is co-produced by Sonam's father and actor Anil Kapoor and is scheduled to get released in August.
Sonam's recently released film I HATE LUV STORYS gained a good response from both critics as well as the audience. Now it will be interesting to see how the new pair performs in their upcoming movie AISHA.
For a scene in ZINDAGI NA MILEGI DOBARA, Hrithik Roshan, Farhan Akhtar and Abhay Deol were seen running from the bulls. Shooting in Spain, the trio was dressed in traditional red and white costumes.
ZINDAGI NA MILEGI DOBARA is being directed by Zoya Akhtar and also stars Katrina Kaif and Kalki Koechlin. The film is a male bonding road story, about four friends. It is believed to be on the lines of Farhan Akhtar's DIL CHAHTA HAI.Abhay will be soon promoting his next film Aisha with Sonam kapoor and we are hoping it to be good.
Sonam Kapoor is in the thick of news. First her act in I LHATE LUV STORYS got big publicity and now her upcoming film AISHA is making her the focus of attention yet again.
The latest is that Sonam is leaving no stone unturned to praise her AISHA co-star Abhay Deol. The actress seems to be in awe of Abhay.
Says Sonam, "Initially I had reservations working with Abhay Deol as I thought that his idea of cinema is completely different from mine. But, he proved me absolutely wrong. Abhay is such a great co-star that he makes the best in you to come out. We bonded big time while shooting for AISHA. He was extremely caring and cooperative all through the shoot."
Earlier, there were reports that Abhay had issues with Sonam on the sets, Sonam has trashed these reports and dubbed them baseless.
Though Sonam failed to set the silver screen afire with Imran Khan, hope she manages to do it with Abhay this time around.

Sonam Kapoor and Abhay Deol is the hottest new pair to hit tinsel town. Sonam was all praises for her AISHA co-star at the music launch of AISHA. Abhay could not make it for the music launch as he was shooting in Spain for Zoya Akhtar's ZINDAGI MILEGI NA DOBARA.
Elegantly dressed in a Westwoods Red Label polka dot cocktail dress, Sonam said, "Abhay Deol's dimples are very cute. He's a hottie. He loves food a lot. He's a typical Panju Deol. This entire intelligent New York image that he has is all rubbish. He's a simple Punjabi boy from Juhu (in Mumbai)."
She further went on to add, "He's extremely sweet and has got a lot of traditional values. He's very possessive about me. He keeps on saying, 'Sonam, don't do this. I made the same mistake' and I'm like, 'Calm down, let me make my own mistake'."
"He's an integral part of the film and has supported us. He's one hero who is confident enough to do this film," revealed the actress.
AISHA is an adaptation of the British novel, Emma by Jane Austen and is set to release on Aug 6.
Katrina Kaif is having a lot of fun in Spain during the shooting of Zoya Akhtar’s ‘Zindagi Na Milegi Dobara’. In Spain, she was joined by
Hrithik Roshan,
Farhan Akhtar and
Abhay Deol. Though Hrithik had nothing to do with the movie, he did not miss the opportunity to have fun with Kat and others.
“Two days after Raajneeti released, I had to leave for Zindagi Na Milegi Dobara and it felt nice to leave on a happy note. Of course I can’t expect my co-stars, Hrithik (Roshan), Farhan (Akhtar) and Abhay (Deol) to be in a celebratory mood when they have nothing to do with my film,” she laughs.
They got to experience the fun of tomato festival in Spain. They were out on the streets of Spain and smashed tomatoes on each other at the annual Tomato festival that was held there.
“I had only heard about it, but now I got to experience it. The ritual brings in good luck. People from all over the world come to witness it. I had a lot of fun,” she said from Spain. Unfortunately, Mrs Roshan. Sussanne missed out the fun. She did not participate as the smell of rotten tomato pulp drives her crazy. Expect her, everyone enjoyed.
Aisha's official look we have provided you its a still from movie, Aisha is directed by Rajshree Ojha and produced by Anil kapoor. Aisha is starring Sonam Kapoor, Abhay Deol, Ira Dubey, Amrita Puri, Cyrus Sahukar, Lisa Haydon, Arunoday Singh....
Anil Kapoor's production Aisha is releasing on 6th August 2010,
Aisha is all about a girl named Aisha with a simple diktat - everyone's business is her business. Arjun is a boy with even a simpler set of beliefs - Aisha should mind her own business.Caught in the Delhi upper class world with its own set of social rules, Aisha navigates her world with a great sense of style and even greater optimism.
Caught in her web are her best friend Pinky, the small town girl Shefali, the west Delhi boy Randhir and the hunk Dhruv. Aisha will make sure everyone dances to her tune. And all Arjun wants to do is disentangle that web and get Aisha out of an impending sticky mess. Who will succeed and who will succumb? Welcome to Aisha's fabulous world where playing cupid is as easy as 123...if only that Arjun would stay out of her way!....
Anil Kapoor's production Aisha is releasing on 6th August 2010, Aisha is starring Abhay Deol and Sonam Kapoor, abhay is playing the role of a Delhi boy in the movie, the movie is romantic comedy, Sonam is now in scotland working in Pankaj Kapoor's production Mausam with Shahid Kapoor....
Anil Kapoor's production Aisha is releasing on 6th August 2010, Aisha is starring Abhay Deol and Sonam Kapoor, abhay is playing the role of a Delhi boy in the movie, the movie is romantic comedy....
Anil Kapoor's production Aisha is releasing on 6th August 2010, Aisha is starring Abhay Deol and Sonam Kapoor, abhay is playing the role of a Delhi boy in the movie, the movie is romantic comedy....
Aisha, the production Anil Kapoor is ready for release and releasing on 6th August 2010, Its a romantic, comedy movie and now its promotion going to be started, Movie is starring Abhay Deol and Sonam Kapoor...

John Ibrahim, Genelia D'souza, Abhay Deol in a picture clicked by Abhay, these people are good friends and always have a great fun, they were recently shooting for an Ad film together

Abhay Deol, Genelia d'Souza and John Ibrahim in a campagin shooting for an Ad film