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The stylishly made AISHA has had an instant connect with the youth & female audiences, and is now being referred to as an effervescent coming-of-age film for the Indian Film Industry.
Commenting on this Mr. Deepak Sharma, Head - Worldwide Distribution, PVR Pictures said, "We are extremely delighted with AISHA's initial response at the box office and expect the film to set a new benchmark for female protagonist centric films in India."
Our source tells us the new story. He says, "These days Sonam is not her bubbly self that she is known to be. As she is very close to her mom, Sonam loves her company more than the arc lights. In fact Sonam and her sister is wondering what went wrong with this subject that had everything in its favour."
AISHA, as the reports have already suggested didn't get the public pulse right. Despite its attractive storyline and great performances, Sonam Kapoor could woo the audiences to the extent she hoped to do.
After SAAWARIYA, DELHI 6, I HATE LUV STORYS and now AISHA, Sonam has lost her smile all the way. the way.
I am sure even he is missing all the fun that we are having while promoting the film", smiles Sonam who is on a definite high after the success of I HATE LUV STORYS, "No one can help it through. He had a prior commitment to Zoya's film ZINDAGI NA MILEGI DOBARA and since it has such a huge star cast, he couldn't afford to deviate from the plans."
One can't help but ask Sonam this question - 'Is Abhay absent due to the fact that he is mainly a strong supporting actor in the film rather than a lead hero per se'? At least this is the perception that one gets after seeing the promos.
"Then I would say that it is a totally wrong perception", she immediately shoots back, "Have you read 'Emma' on which AISHA is based? It is an ensemble piece and while the film is called AISHA because it is from her perspective. Each and every other character is important to the movie, including Abhay. Regarding your question about him being a lead hero or not, then well we are trying to cut the whole idea of hero and a heroine here. AISHA is as real as it gets with story of real people. Abhay is an extremely confident actor and a confident man; hence he was totally in synch with the character he had to portray."
"I guess all of this was only a blessing in disguise because now I could start taking further risks", Abhay lightens up here, "I could now afford to do films like DEV D and OYE LUCKY LUCKY OYE because taking such risks was worthy enough. As for some of my earlier films, it was my naivety and gullibility that they saw such disappointing releases. I was so clueless about the whole marketing. However, now I have learnt as I have moved along."
No wonder, he was totally on board when the release and promotion of ROAD, MOVIE came along. Made for a niche segment of audience, it again fetched some good critical acclaim for the actor. Now that he has a film like AISHA lined up and shooting of ZINDAGI NA MILEGI DOBARA going on in full swing, does he feel that in half a decade gone by, he has planned his innings quite well?
"Honestly speaking, five years back I always wanted to do stuff that was going to be non-Bollywood. I carried this sense right from my childhood days", confesses Abhay, "However, don't take me wrong. I was never like 'Hey, I am different, so things have to move my way'. I had to enter the industry and see if I can act and then also demonstrate it to people. After that, I put down rules for myself around what I could do and perhaps couldn't do."
Well, the way audience are continuing to shower him with all the compliments and appreciations, seems like the set of rules are really paying off for the non-conformist actor.
Sonam Kapoor is all geared up with AISHA which releases this Friday. The actress has said that she wants to work with papa Anil Kapoor. But did you know why? Well, let's hear it from Sonam herself.
"I would love to work with Dad. But as an actor, I think because I'm a selfish actor. And I think if you work with great actors, acting is all about reacting. So when you have great actors around you, you just become better. You know what I mean? So just to make my performance better, I would love to work with my dad as an actor," said Sonam on CNN International's 'Connect the World'.
Like father, like daughter, we must say.
When Becky Anderson on CNN International's 'Connect the World' asked Anil about why celebrities not speak out more on misgovernance and corruption in the Indian political system, Anil Kapoor sighed, 'To be honest with you, I do, but I don't do enough. And I would rather - I would love to do more. And that's my regret. And I'm being very honest about it. I would like to do more, and I would like to make certain issues more public so that people are aware of .There is a lot of corruption. There is a lot of misgovernance, and there's a lot to be changed and improved in our country.
On a more positive note, Anil added, 'But I'm very, very happy and very proud of the younger politicians who are now making a great impact and making things, working more towards the villagers and the have-nots than the haves.'
Let's see if Anil is more vocal about such grave issues that affect our country now.
Now, this gruelling schedule is playing havoc with Sonam's healthy. Reportedly, the actress is losing weight despite not working out. Sonam feels that it is her hectic schedule that is to blame for all this.
Well, let's hope Sonam's hard work really pays off this time. We pray it works in her favour unlike her last film which failed to charm the audiences.
The actress, who delivered the biggest hit of her career with I HATE LUV STORYS, sure seems to have some hidden talents as her friend, Kunal reveals. "Sonam is a multi-tasker and she has multiple talents. The fact that her father-sister duo is producing the film gave her a lot of creative freedom and the power to implement them. In fact, I was amazed by Sonam's fashion sense and her understanding of the adorable characters in the film," admits Kunal Rawal, who is an accomplished high-end designer.
She may have rubbished co-star Abhay's intelligent image but the actress sure knows her pr�t and her haute couture. And having an upcoming rising star like Kunal as her friend helped her a lot in helping Abhay don a highly stylised look making him the next hunk in town. After doing films, which have been appreciated for his performances, now Abhay is paying some attention to style too and the duo of Kunal Rawal and Sonam Kapoor are his partners in crime.
Kunal has designed the looks for the male leads (Abhay Deol, Arunoday Singh and Cyrus Sahukar) for the movie AISHA (an adaptation of Jane Austen's 'Emma') by Anil Kapoor Films Company production. In the romantic film, AISHA, where Abhay Deol plays Arjun Barman (an investment banker), designer Kunal Rawal says that his brief was to style Abhay according to his profession. "Abhay is a clotheshorse. His character is the perfect dresser. Strait-laced yet fun and casual but his outfits are slightly slicker. He's every girl's dream. We have given Abhay suits in mixed subtle colors, suits without belts, vintage tie clips, vintage YSL belts from New York in contrasting colors. Arjun loves his brown belts and shoes."
Sonam Kapoor, who is making waves for her stylish looks in her upcoming film AISHA, was beset with some wardrobe issues at a promotional event.
It's learnt that Sonam wore pants that kept slipping down since it was not of the right measurement. The actress was pulling it up every time and finally had to pin it up to keep it from slipping further.
Well, we wonder how Sonam got into such a style mess at the first place. The actress who shows up quite fashionably otherwise on screen and off it had got it completely wrong this time.
The lolipop girl Sonam Kapoor says that Abhay is not of my type and a smile came on the face of Abhay. Sonam and Abhay promoting Aisha which is to be released on 2nd August 2010. Anil Kapoor is debuting from Aisha as a producer.
The room was filled up with loud bursts of laughter when after a sudden pause the lollipop girl said, "No, he's not my type." The lollipop girl's answer was enough to leave one with a sour taste but the chocolate boy was sweet enough to taste it.
No, this is not a candy store but an In-Studio Special with chocolate boy Abhay Deol, lollipop girl Sonam Kapoor and Encounter Specialist Omar. A lot of banter, fun and humour on this AISHA special with the lead couple.
Tune-in this Wednesday for a 1 Hour Special dedicated to the upcoming youth comedy of the season - AISHA with an Encounter with Omar & a first & exclusive 'Making of AISHA' only on zoom.
You will get a complete inside scoop of the characters, the settings, the story & so much more. Watch the cast talk about their favourite songs, moments & experiences while working on the film.
The room was filled up with loud bursts of laughter when after a sudden pause the lollipop girl said, "No, he's not my type." The lollipop girl's answer was enough to leave one with a sour taste but the chocolate boy was sweet enough to taste it.
No, this is not a candy store but an In-Studio Special with chocolate boy Abhay Deol, lollipop girl Sonam Kapoor and Encounter Specialist Omar. A lot of banter, fun and humour on this AISHA special with the lead couple.
Tune-in this Wednesday for a 1 Hour Special dedicated to the upcoming youth comedy of the season - AISHA with an Encounter with Omar & a first & exclusive 'Making of AISHA' only on zoom.
You will get a complete inside scoop of the characters, the settings, the story & so much more. Watch the cast talk about their favourite songs, moments & experiences while working on the film.
"Abhay Deol has the potentiality to become the next Anil Kapoor," said Sonam in a TV interview.
Abhay and Sonam are paired together for the first time in director Rajshree Ojha's film AISHA. The film is co-produced by Sonam's father and actor Anil Kapoor and is scheduled to get released in August.
Sonam's recently released film I HATE LUV STORYS gained a good response from both critics as well as the audience. Now it will be interesting to see how the new pair performs in their upcoming movie AISHA.
Aisha is the Anil Kapoor's first home production starring Abhay Deol, Sonam Kapoor and Rhea Kapoor. Rhea kapoor is debuting from his father's production.
Music of Aisha is in stores. Music of Aisha is Indi-Pop. The music director is Amit Trivedi who recently got award for Dev-D. Lyrics is given by Javed Akhtar who do not need any recognisation.
Music contains all kind of Indian flavour i.e. romance, bhangra, Rock, Pop, Jazz. The genre of music is really nice. Aisha is already in news for its very new fashion and its music.
The movie contains six songs which are Suno Aisha, Gal Mithi Mithi, Shaam bhi koi, Behke behke, Lehrein and By The way. Amit Trivedi, Anushka Manchanda, Nauman Pinto, Tochi Rana, Anusha Mani and Raman Mahadevan are the singers in movie. Music is really nice and fresh.
The songs make us remember of 50's style. Music is really nice and getting a good response. Aisha springs a pleasant surprise. Of course one did expect a good score here but what one gets to hear is complete album that is new age, different and yet so appealing to youth.
Music of Aisha is in stores. Music of Aisha is Indi-Pop. The music director is Amit Trivedi who recently got award for Dev-D. Lyrics is given by Javed Akhtar who do not need any recognisation.
The movie contains six songs which are Suno Aisha, Gal Mithi Mithi, Shaam bhi koi, Behke behke, Lehrein and By The way. Amit Trivedi, Anushka Manchanda, Nauman Pinto, Tochi Rana, Anusha Mani and Raman Mahadevan are the singers in movie. Music is really nice and fresh.
The songs make us remember of 50's style. Music is really nice and getting a good response. Aisha springs a pleasant surprise. Of course one did expect a good score here but what one gets to hear is complete album that is new age, different and yet so appealing to youth.
It must be mentioned that Sonam Kapoor plays the role of a confused girl in the film that has little knowledge about the world outside.
After her last film I HATE LUV STORYS got a mixed response at the box-office, Sonam Kapoor is pinning all hope on her next release - AISHA.
The film is making waves for its music and in all likelihood might be Sonam's best act so far. Let's wait and watch.
The latest is that Sonam is leaving no stone unturned to praise her AISHA co-star Abhay Deol. The actress seems to be in awe of Abhay.
Says Sonam, "Initially I had reservations working with Abhay Deol as I thought that his idea of cinema is completely different from mine. But, he proved me absolutely wrong. Abhay is such a great co-star that he makes the best in you to come out. We bonded big time while shooting for AISHA. He was extremely caring and cooperative all through the shoot."
Earlier, there were reports that Abhay had issues with Sonam on the sets, Sonam has trashed these reports and dubbed them baseless.
Though Sonam failed to set the silver screen afire with Imran Khan, hope she manages to do it with Abhay this time around.
Elegantly dressed in a Westwoods Red Label polka dot cocktail dress, Sonam said, "Abhay Deol's dimples are very cute. He's a hottie. He loves food a lot. He's a typical Panju Deol. This entire intelligent New York image that he has is all rubbish. He's a simple Punjabi boy from Juhu (in Mumbai)."
She further went on to add, "He's extremely sweet and has got a lot of traditional values. He's very possessive about me. He keeps on saying, 'Sonam, don't do this. I made the same mistake' and I'm like, 'Calm down, let me make my own mistake'."
"He's an integral part of the film and has supported us. He's one hero who is confident enough to do this film," revealed the actress.
AISHA is an adaptation of the British novel, Emma by Jane Austen and is set to release on Aug 6.
Aisha is all about a girl named Aisha with a simple diktat - everyone's business is her business. Arjun is a boy with even a simpler set of beliefs - Aisha should mind her own business.Caught in the Delhi upper class world with its own set of social rules, Aisha navigates her world with a great sense of style and even greater optimism.
Caught in her web are her best friend Pinky, the small town girl Shefali, the west Delhi boy Randhir and the hunk Dhruv. Aisha will make sure everyone dances to her tune. And all Arjun wants to do is disentangle that web and get Aisha out of an impending sticky mess. Who will succeed and who will succumb? Welcome to Aisha's fabulous world where playing cupid is as easy as 123...if only that Arjun would stay out of her way!....
